Analyze

While analyzing the website, we use tools like Google Analytics, Compete and Yahoo Analytics to get a 3D graph of the website. Some of the key element covered in the web log analytics are: Traffic generated through various sources; like keywords, geographically and more. Plus we also check the amount of conversion and other information's like bounce rates, time spent on website, unique visitors and more.

Further within the Analyze procedure, we also consider following elements to check the health of the website.

Steps involved in Web Analysis:

Keyword Analysis: can help you improve search engine placement by identifying niche keywords and key phrases that apply to your content so that those keywords could be searchable by the search engine easily.
Link Popularity Analysis: will show how many other websites are linked to you. Search engines use this data to calculate how popular your website is in order to give you higher ranking.
Competitive Analysis: is an assessment of the strengths and weaknesses of current and potential competitors. This is done by analyzing the keyword competition and share of traffic coming through a particular keyword to the website. 
Opportunity Analysis is the process of identifying marginal increment in traffic through various efforts like: High KEI Keywords implementation, filtering undesired traffic by removing non-performance keywords, etc.