Optimize

Having identified the gaps in the Analyze stage, we in Optimization process apply standard procedures to fill in the gaps like:

Keyword Placement: Keywords are words placed in Title, Keywords, Description, Images and Content to get it search in all sorts of media.
Crafting a Landing Page: One of the most important steps in Optimization is to create a landing page that fits to the search engine requirements. Having the right keyword density, content, adequate amount of internal links to product/services, images with alt tag and image filed named using keywords.  Further, showing defining land page keywords using wikii and linking to news and blogs relevant to the keyword. Overall creating a mini ? semantic web within the website. 
Adding Tools: In optimizations process we ensure to have the tools like Google Analytics and Web Master Tools in place so that we can assess the ongoing advancement in search engines and align the work scope accordingly.
Adding Sitemap and RSS: Sitemap is vital to index the website accurately in the search engines. An auto-generated sitemap is installed that ping to search engines about updated pages and the content on the website.
Link Check: We check any broken links, unwanted links, overcrowded links that are placed anywhere on the website.
Tag checking whereby HTML tags like picture tags, header tags and other tags are placed properly.

A detail report is generated what is set during the optimization process so that these steps could be redone when ever required in future to better position the website in search engine.